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SEO (Search Engine Optimization)

Our search engine marketing efforts not only result in folks finding you online, but an increase of high-value traffic via natural and paid search.

Search engines have become a critical part of the online marketing mix, as most people start their search for information, products and services online.

The potential impact of search engines to your business goals cannot be underestimated. The majority of most web site traffic is referred by search engines, such as Google and Yahoo!

The objective of Mass Media Group’s SEO approach is to increase your potential to connect to your target audience – by increasing your web site’s findability. More specifically, SEO is geared towards increasing your visibility in the search results pages of the major search engines, in order to drive more targeted, qualified traffic to your web site.

Mass Media Group’s SEO research enables you to identify and optimise the key elements of your online presence, which are effecting your search engine rankings and your web site’s success.

The correct implementation of a search engine optimisation campaign does not merely result in an increased volume of web site traffic, but subsequently it will also have a significant, positive impact on your conversion rate.

Search engines like Google frequently change their algorithms and with this in mind; our search engine optimisation uses best-practise SEO strategies and offers in-depth insight into maintaining optimal visibility in the major search engines; Google, Yahoo and MSN.

Combining a decade’s web development experience with ongoing research and investment in best-practice search engine optimisation, Mass Media Group’s SEO has proven to deliver superior results to our clients, often surpassing their initial business objectives.

Other SEO Services

Search engine submission
You may see many people saying ‘we will submit your site to thousands of search engines’ – this is a complete waste of yours and theirs time. Have you ever heard more than 10 search engines? Neither has anybody else. Those thousands of search engines very rarely get used and it is very likely that very soon after, your mail will be flooded with spam messages.

If you are currently paying for your clicks from any search engine, we could save you thousands of dollars each month and help your business to flourish by optimizing your website to help it gain high natural listings also called organic search.

Content and Keyword Analysis
While it is good to know that a certain keyword phrase is more competitive than another phrase, it does not help us formulate our strategy to rank well for that keyword. In order to come up with a successful SEO plan it is necessary to gather a significant amount of information about the top ranking sites for the keyword phrase you are trying to optimize.

After this process we can optimize your site for the keywords that brings you real benefits. We will advice you for the content that you will have to put on your pages in order to get real measurable results.

Semantic XHTML and CSS
Semantic mark-up is basically a set of techniques for structuring and adding meaning to the hierarchy of mark-up code authoring. It is descriptive enough to allow us, software applications and the search engine robots to recognize the code and make logical decisions on what the code really means and what to do with it. In other words, semantic markup means something we can identify and do useful things with it.

We love to do semantic markup and the Search Engines love to read it.

Microformats are more than simply a technology like CSS or XHTML – they are an approach to solving the important problem of creating rich semantic markup for today’s Web. They include specific technologies (or specifications), in which we devote most of our attention when we create web sites.

Link building
There is no doubt that link score is one of the most important factors the major search engines consider when determining where websites are ranked. The reasoning is simple: if you have many links pointing to your site from other sites, your content must contain quality, important information.

A link is like a vote. Although links from important ‘authority’ sites carry more ‘vote weight’, ultimately, total ‘link/vote score’ is one of the heaviest algorithmic factors considered in rankings.

Sites with links from trusted sites are ‘trust-worthy’. We can build all your backlinks but you must know that this is long term process and requires a lot of work. However this SEO method guarantees results. Contact us and we can show you light in the dark.